Interesting post by Techcrunch and Erik Schnofeld today about the widget world and how tracking within this space is difficult. The trouble is that:
2) many widgets use multiple services for installers, analytics, etc – causing double counting among some providers.
3) it’s a new, quickly growing frontier (which always presents challenges). This will get clearer over time.
Who rules the world of widgets? It is difficult to measure, but comScore takes a stab at it with a new ranking of widget providers as measured by viewing audience…
It seems like Meebo should be in there, with a reach of about 19 million, which would put it right after iGoogle. Who else is missing?…
Erik then updated the post with the following message (kudos for doing so):