4 February

iTunes, Apple Demonstrate how NOT to do Behavioral Targetting

… And it makes me even more depressed.

After last night’s horrible Super Bowl, I received the below email from iTunes:

“Because you’ve downloaded sports videos, audiobooks, or podcasts from iTunes in the past, we thought you’d like to know that you can now download highlights, analysis, and more from Super Bowl XLII.”

If they know me as well as they claim, they’d know that:

1) I purchased Patriots videos
2) Subscribe to multiple Boston podcasts

Put those together and there is NO way that I want to buy highlights of SuperBowl 42.

Super Bowl 42 iTunes

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