14 April

DirecTV Commercial with John Michael Higgins – They Just Don’t Get It

My favorite ad campaign at the moment is DirecTV’s spoof of Comcast and other cable providers. They have the ‘Best in Show’-cast starring and John Michael Higgins tries to convince the executives of ways that his cable company should combat DirecTV.

The best spot is when Higgins says they need to go viral and “blog it out”. Great stuff.

But DirecTV doesn’t get it.

The commercials are terrific and ripe for blogging (as they suggest)… but the ads aren’t even embeddable or available on YouTube. Here is their flash file in widget form – enjoy the commercial and the irony:

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