28 April

Adify Acquired by Cox for $300mm

Congratulations to the Adify team – who I’ve gotten to know through their YardBarker Network relationship (which beRecruited has used).

TechCrunch is reporting that Adify was acquired for $300mm by Cox Enterprises. The interesting part of this acquisition is that, like the ad-network acquisitions, it was in that $250-$300mm sweet spot… but Adify isn’t an ad network like Blue Lithium and Tacoda – Adify is unique because they enable companies to power their own ad networks (sales, payments, units, tracking, etc).

Again, congrats!