GTA IV somehow proved to be even bigger than the expectations. Tomorrow morning, Take Two Interactive will report that Grand Theft Auto IV:
– Sold 3.6 million units in the first day
– Sold 6 million units in the first week
– Hit $500 million in sales in the first week
The New York Times notes that these results beat analyst expectations by 20%.
To put this in perspective, last weekend’s opening of Iron Man brought in a record-breaking $201mm globally… GTA IV did 2.5x that. Of course unit prices are drastically different – but these are massive numbers.