6 May

Grand Theft Auto IV’s First Week Sales: $500mm and 6mm Units

GTA IV somehow proved to be even bigger than the expectations. Tomorrow morning, Take Two Interactive will report that Grand Theft Auto IV:

- Sold 3.6 million units in the first day
– Sold 6 million units in the first week
– Hit $500 million in sales in the first week

The New York Times notes that these results beat analyst expectations by 20%.

To put this in perspective, last weekend’s opening of Iron Man brought in a record-breaking $201mm globally… GTA IV did 2.5x that. Of course unit prices are drastically different – but these are massive numbers.

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