24 February

Perez Hilton Hits 14,000,000 Pageviews Yesterday. Wow.

You might not be interested in celebrity news and gossip…
You might not consider it important or meaningful…
But to the web, it is significant and marks a major move in the Digital Media space.

I’ve written about Perez Hilton many times before and the values / perils of being a one-man brand.

But by doing 14,000,000 pageviews yesterday… Perez has clearly showed those are not issues for PerezHilton.com and his business. 14m pageviews is a staggering number for what is basically a one-man shop and blog. Those numbers cement him as a major online brand and space (obvious even a year ago). Consider that 14m pageviews is ahead of Huffington Post (max was 7.7m / day in last month) and on the heels of WordPress.com (max was 20.8m in last month).

It is also worth noting that all three sites (PerezHilton.com, WordPress.com and HuffingtonPost.com) are directly measured by Quantcast.

Perez Hilton’s daily traffic measured against Huffington Post (to show scale):

Perez Hilton’s daily traffic measured against WordPress.com’s:

Perez Hilton’s Monthly Uniques

Perez Hilton’s Monthly Pageviews:


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