11 April

E-Commerce on the iPad: Gilt Group & eBay Help Us Imagine

Not because I shop regularly on Gilt Group or eBay…
But I encourage iPad users and folks within e-commerce to download their iPad apps…
Because it represents that potential of what e-commerce can look like atop the iPad (or extracted beyond: our new wave of computing / mobile devices).

With its large, crystal clear and touch-enabled screen, the iPad enables developers and brands to think more creatively… and in the same way that we were all encourage to think about consumers in the transition from web to mobile browser / app – we again have that same opportunity.

So with Gilt Group and eBay, we have two iPad applications that were available on launch, sit in the iTunes top twenty apps and provide unique, powerful experiences different than the web or iPhone apps. These are good directional glimpses of e-commerce on the iPad:

- super simple layouts with very clear action items: browse and bid/buy
- both have huge, colorful pictures
- with color, layout and clear actions, both encourage serendipitous browsing
- images are highly interactive – swipe them to see additional views
- Gilt’s navigation is nested and reminiscent of the iPad’s email system – very clever
- Gilt also uses the push notifications to alert users of new sales (interesting concept for flash sales, low inventory, etc)
- Gilt provides an incentive / reward for download: iPad owners get to circumvent the ‘exclusive’ invite process and register directly

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