Your typical email from LinkedIn is text-based and includes some sort of notification about your network, messages, etc. They are straightforward, actionable and likely focus on conversions. A very different email arrived from LinkedIn this week though: The 2010-year-in-review email.
I’d love to see the metrics as compared to their normal emails – I assume behavior is quite different… but so is LinkedIn’s goal with a ‘newsletter’ like this. And that’s why I like it: very different, very creative and yet still on-brand:
- first, it’s very different from what I’d expect. There is only one line of text and it is interesting (345 of my contacts started something new in 2010).
- It’s highly visual and great looking. Tons of visuals and tons of familiar faces that catch my attention.
- It’s clever. The targeted blue boxes draw attention to specific people and do so in a very unique, catchy way (See Paxton’s new job!).
- And it’s actionable… but in a very different way than the standard LinkedIn email. Simple but strong language.