Amazon’s marketing message for the Kindle is simple: buy once, read everywhere. It’s a compelling selling-point and the reason why othr services with similar propositions (ala Evernote) are so popular. The promo unit shows seven devices … all running the Kindle application.
Similarly, Evernote’s promotion can be describe as “write once, read anywhere”. The marketing graphic looks similar: the application across different devices:
So it’s no surprise that the Amazon Cloud Player marketing unit looks almost exactly the same as the Kindle’s: “Play your music anywhere.”
It’s also not surprising that “Access Anywhere” is the core value proposition of cloud-based services. And it’s interesting to see how that proposition is similarly – and effectively – conveyed across different applications and brands.