Three visual reason why Facebook Deals shouldn’t be overlooked… despite being a day old and despite the large lead of Groupon and LivingSocial.
1. Facebook already has the distribution of consumers AND advertisers to kick-start the product. Raising awareness and driving adoption can be encouraged via promotion, feed virality, etc:
2. Advertisers are already on Facebook.
And Facebook users are already used to interacting with brands and ads.
In simplest terms, Deals is really just a different ad format… but rather than asking users to click or like, they can “buy” in-line. That’s powerful. It has worked well for “liking” – which is both an in-line action and a social behavior… why shouldn’t it work for purchases?
3. Facebook is the most used and downloaded mobile application. Mobile represents two important things for Deals:
A) the ability to use location / proximity to deliver targeted deals
B) a huge viral hook through push notifications and SMS (my phone buzzed all day as friends liked / bought related deals)