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20 September

Groupon Aims to Drive Loyalty with Business Awards Flow.

How does Groupon address concerns of loyalty / merchant retention? Build tools directly into the product that allow customers to communicate directly with the merchants. It’s an easy, smart way to connect buyers with sellers – without interrupting either flow.

The experience (from the language to the graphics) is very positive (“Award a Business”). I am not entirely sure what the award is… and I am not entirely sure what is done with this content… but I applaud Groupon making an effort to address concerns and I always like tools that better connect both sides of the marketplace.

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