Watching the Sprout channel with our son, a mini commercial aired for Pillow Pet’s new product: Dream Lites. They announced a special Promo Code (“PROMO”) that would save 25% off an order. This is a common way of driving purchases and tracking efficacy / sources.
The great consumer I am, I pulled up DreamLites.com on my iPhone to find the following screenshot… which entirely negates the point of a promo code. It’s a huge text promotion that says “Enter promo code DREAM to save 25%”. What’s the point?? If you are going to do this – might as well just say: regularly priced at $X. But now 25% off!
Worse yet, when tax and shipping are added up – the purchase price is actually more than the 25% off. Might as well promote free shipping with full price. Even at the same total price – and with a generous refund policy – that’s more compelling because I get frustrated paying S&H (thanks to Amazon and others).