A very quick post to highlight the Call Elmo iPhone app because it is absolutely terrific and genius. The application essentially mocks the Facetime experience – but instead of a friend calling, Elmo calls. And once you pick up the call, your face appears in a mini-screen – just like Facetime. It’s brilliant in its simplicity… and in the model.
The app is $0.99 and comes with a couple Elmo calls and voicemails. But there are dozens of other videos that can purchased within themed packs. It’s terrific and you can tell by the smile in the app – kids love it.
There is no reason this couldn’t work beyond Elmo and for other formats / audiences. It’s too fun not to be popular.