12 June

Apple’s Gorgeous iOS 6 Product Page.

So much has already been written about Apple’s WWDC and their iOS 6 announcement… and I too will pile on a couple short (and late) reactions. This one really has nothing to do with the hardware or the software… but rather the store page Apple created to showcase iOS 6. I tweeted about it last night:

Having reflected a little more on it – and the many discussions I have had over great product / merchandising pages (from eBay to portfolio to here on the blog) – I think it is worth showcasing this page once more.

A couple quick notes, which will essentially just expand on my 100 character tweet:

1. The page is entirely on-brand for Apple. Familiar.

2. It’s a single page. Yet it is very easy to navigate. The icons atop the page move you throughout.

3. It is content heavy… but you wouldn’t know it. Secondary elements are tucked away within each feature – for instance, the Facebook section has three sub-bullets which navigate horizontally – meanwhile, the core features navigate vertically.

4. It reads like a newspaper. The headlines are atop. The supporting content is ordered by importance. And the tertiary content (smaller features, developer kits, compatibility) are tucked at the bottom and formatted differently.

5. It’s visual. Great looking and easy to consume.

And it’s applicable beyond products. This page (it’s layout, characteristics, etc) is relevant for merchandise (ie physical product), services (ie subscriptions, SaaS), about-us (ie informational content) and beyond.

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