19 June

Game of Thrones + Facebook

I saw this sponsored post atop my Facebook feed the other day:
– 64 Facebook friends like Game of Thrones
– 1 of those is Mark Zuckerberg
– I had not yet liked Game of Thrones, despite thinking its the single best show on television

It’s a reminder that:
– Cocial relevance is powerful
– Klout as a concept is extra powerful (Mark Zuckerberg as a Game of Thrones fan carries a little more weight!)
– Content is still king. Great content will draw large, connected audiences (64 friends are fans – most within a 7 hour window)
– Game of Thrones on Facebook has grown rather strongly – adding 100,000 fans / week, 250,000+ likes / day, and improving their reach ratio