I write a fair amount the ‘findability‘ problem that results from vast amounts of content (yes: it is a first class problem!). Curation – social, declared and algorithmic – plays a key role. Nevertheless, users still swim in oceans of available, interesting and timely content from platforms like Twitter, Facebook, Quora, Pinterest, etc… and that doesn’t include media sources like the New York Times.
So why am I writing an intro paragraph that looks so similar to many of my other posts? Because Twitter and Quora are attacking content overload in a simple way: terrific weekly emails (simple to the user!). That’s an ordinary concept and runs the risk of getting lost in my inbox of too many messages filled with too much marketing. But the emails are:
1. really good looking – and optimized for mobile… where much of my email is read
2. rooted in social connections – notice that every article is surrounded by people I am connected with
3. really, really great content that I almost-certainly would have missed without the email… meaning: I want to read these
How long before Facebook creates a similar email? How long before Facebook verticalizes that for photographs and for links and for statuses?