As you can tell from the screenshot’s time stamp (June 8), this one has been sitting in my blog queue for quite some time. It’s still worth posting though!
Here is a screenshot from a Promoted Tweet by Nike San Francisco. It’s notable beyond the interesting fact that
1) Nike has a geographically driven social campaing (@NikeSF), and
2) they use these accounts to handle local customer service and promote national campaigns (interesting mix)
With regard to Twitter… and more importantly… this is a great example of the power of a Promoted Tweet:
- hyper targeted (in this case, local)
- drives awareness and social activity: follows, replies, retweets, etc
- but most importantly, its bigger than just Twitter actions (ie followers and retweets): YouTube is integrated directly and eventually this could be a registration form or purchase widget, etc.
That last point is quite powerful because advertisers do not have to value the campaign purely by Twitter-activity. That will (and should) be included – but it’s potential is far bigger.