29 June

Nike’s Game On Facebook Campaign: Data, Nike+ and Great Photos.

Nike is so good:

- terrific Facebook campaign during the NBA Playoffs

- smart experimentation on Twitter with Promoted Tweets

- innovative personalized shopping engine (which now includes licensed products)

- and that doesn’t include Nike+ and their terrific / innovative integrations with Path, Facebook and Twitter

Here is yet another great campaign by Nike. In an effort to promote Nike+ (“the future of sport”), Nike took to Facebook and highlighted a barrage of athletes training and collecting data via Nike+ and/or Nike Fuel. Like most of Nike’s social work, it’s very visual, fun and unique. It is also on brand and tapping into the personal data / gamification theme. Notably, this was also released the day of the NBA Draft – which is driven by similar data analysis…. and many of those athletes will soon be sponsored by Nike.

On Facebook, Nike does a great job of clustering photos into albums – whereas many brands / pages, highlight individual photos.

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