I love Taco Bell’s new television commercial for the Doritos Locos Taco. It features a series of user-uploaded Instagram photos of Doritos Locos Tacos: “no matter how hard you try, pictures just don’t do it justice.” It’s fun, social, and conveys how popular and unique the product has been. The Doritos Locos campaign has been a smash success – and social promotion has been a key part. Creating a television campaign atop that activity (on Instagram no-less) is terrific.
Side note: the new taco has indeed been a smash success. Roughly 30% of Taco Bell orders include the Dorito’s Taco and same store sales up 6% after launch. Taco Bell even responded to my tweet: “The people have spoken. And the people love #DoritosLocosTacos.” (a very, very proud moment for me)