27 September

Google Play: 25B Downloads & $0.25 Apps.

25 billion app downloads. That’s the big number & achievement that Google Play is celebrating. And to celebrate, Google is delivering popular paid apps for the very-discounted price of $0.25. Note: popular movies are $4.99, magazines are $1.99 and books $0.99. As I remarked last week (see here), it is one of the differences between Apple / iTunes and Google / Google Play. Just very different strategies and experiences.

We have seen Amazon find success on the Kindle Fire and their app store with similar marketing

and it goes well alongside Google’s delivery of Play credits with new devices (like the Nexus 7) and Google Wallet

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