Starting this past Thursday, ESPN.com comments are now done through Facebook comments / authentication.
We had tested over the last several months on various ESPN properties like ESPNW, X Games, Grantland and ESPN’s Major League Baseball section. The results were overwhelmingly positive and we are excited about the resulting quality of conversation and social connections made through ESPN + Facebook. With roughly a quarter-million comments each day, we are excited about this step forward and have more to come. Feel free to provide feedback.
“We want people to be candid — actively engage in strong and thorough debate, but do it in a way without anonymity,” Patrick Stiegman, editor-in-chief of ESPN.com told Poynter. You can read Patrick’s entire interview with Poynter here.