Web 2.0

Mobile

Advertising

Social Media

Web Design

Home » Photos, Web 2.0

Amazon.com – The Worst Cross-Merchandising Ever?

Submitted by on February 14, 2008 – 11:42 am313 Comments

I love Amazon. I buy everything there – from toothpaste to food to electronics. They make buying easy.

Amazon’s finding experience and cross-merchandising technology is so superior to the competition that they are mentioned in nearly every e-commerce discussion I’ve been a part of.

But last night I received something so bizarre that it made me wonder if Amazon’s merchandising talents haven’t yet made their way off-line.

I purchased 120 ‘Doggie Waste Bags’ using my Amazon Prime account. The package arrived within 24 hours with a gift: an individual box of Kellogg’s Smart Start Healthy Heart Cinnamon Raisin Cereal. Huh?! Cross-promoting cereal with pet poop bags is a strange, strange combination…. even if it’s loaded with fiber.



Popularity: 2% [?]