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Using Web 2.0 to Build Your Brand

Submitted by Ryan Spoon on May 18, 2008 – 7:08 pmComments

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This afternoon, I wrote a post about using web 2.0 to land a start up gig (or at least grow your personal ‘brand’). Then, thanks to SlideShare, I came across these two presentations which cover roughly the same topic … but much more creatively and interestingly. The first presentation is about using and contributing to web 2.0, which in turn fosters a public, online identity. The author apparently arrived at IBM after being identified through her blog. The second is about using the web within a company to improve culture, connect with peers, and be more effective…. Quite honestly, the first presentation makes more sense to me… but worth flipping through the slides nonetheless.

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