I got it wrong.
Totally wrong.

I underestimated the power of branded cardboard boxes of fried chicken.

This morning, I said that Kentucky Fried Chicken’s promotion with Guitar Hero 4 was laughably bad… and used JibJab’s High School Musical viral campaign as an example of a great branded promotion.

I stand by the JibJab comment – but apparently I underestimated the power of the Guitar Hero 4 brand… because since that post, my blog has been flooded with traffic arriving from Google search queries like:

» kfc guitar hero box price
» kfc guitar hero
» kfc box guitar hero
» KFC GUITAR HERO
» guitar hero box kfc
» how much is new kfc guitar…
» how much is the kfc guitar…

While I stand by my argument that this is not great marketing – KFC clearly attached themselves to a great brand and product launch. And their commercials did a great job featuring the Guitar Hero brand… effectively driving traffic to KFC and in search of their new combo meal. Even more impressive – this traffic is from the 2nd – 5th results in Google (meaning that I only represent a fraction of the actual ‘demand’ / activity.

Popularity: 4% [?]