Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Article Archive for December 2008

Three Reasons Facebook Doesn’t Work for Brands
December 13, 2008 – 9:42 pm | 562 Comments
Three Reasons Facebook Doesn’t Work for Brands

If I was unsurprised that P&G was struggling to advertise on Facebook, 247WallStreet was convinced. Their reaction to the New York Times piece illustrating the struggles of Facebook-based brand campaigns was… And?!
And they provide three …

Is It Surprising that P&G, Tide Struggle with Facebook Advertising?
December 13, 2008 – 9:23 pm | 217 Comments
Is It Surprising that P&G, Tide Struggle with Facebook Advertising?

In today’s New York Times, Randall Stross dissects the world of brand advertising within social networks. Stross’ article, Advertisers Face Hurdles on Social Networking Sites, delves into whether or not brands can scalably succeed on …

Apple, iPod Touch Shake Up Yahoo Games Homepage
December 12, 2008 – 11:18 am | 673 Comments
Apple, iPod Touch Shake Up Yahoo Games Homepage

A few months ago, Nintendo and YouTube literally shook up the digital ad world with their Experiece the Wii ad/video. It’s awesome. 4,500,000 video views aren’t too shabby either.
Today, Apple did something similar by running …

Nintendo Wii and Wii Fit Dominate eBay Shopping
December 8, 2008 – 7:56 am | 282 Comments
Nintendo Wii and Wii Fit Dominate eBay Shopping

TechCrunch posted this morning about the top tech gadgets as measured by eBay’s top sales (always a good indication of macro-level trending and habits… one reason why I enjoyed working at eBay so much).
Michael …

Andy Azula, I Actually Like Your Latest Whiteboard Commercial
December 7, 2008 – 8:29 pm | 407 Comments
Andy Azula, I Actually Like Your Latest Whiteboard Commercial

I’ve always been surprised by how much traffic my “Andy Azula – The Artist in the UPS ‘Whiteboard’ Commercials” blog post continues to drive. It’s quite apparent that Andy Azula and his UPS commercials are …

Widgetbox’s New Partner Networks
December 7, 2008 – 7:25 pm | 206 Comments
Widgetbox’s New Partner Networks

Widgetbox has launched what we are billing as our Partner Networks platform. The Networks enable publishers of all sizes to rapidly create custom, branded widgets that merge content across multiple sources, authors and feeds.
The …

ESPN Beta – The Review (Beta)
December 7, 2008 – 7:05 pm | 612 Comments
ESPN Beta – The Review (Beta)

I have blogged regularly about how much I like ESPN and their internet business. In fact, I’ve gone so far as to say it’s difficult-to-impossible to complete with ESPN on content alone. And I’ve gone …