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Think Weather.com Considers Its New iPhone App Important?

Submitted by on April 14, 2009 – 1:43 pm245 Comments

Jumping out on a limb… but when a company:

1. dedicates 33% of the above-the-fold real estate
2. replaces ad inventory with in house promotions

You can consider it a strategic priority!

The question remains, however, with Weatherbug and other successful weather iPhone Apps available, why:

1. it took so long to create an iPhone app
2. what the differentiating feature set is… is there really a compelling reason to have me move off Weatherbug? (answer: no)

weather.com iPhone App

Popularity: 2% [?]