We have seen the iPhone provided rich advertising experiences on branded sites like Yahoo and ESPN… but this is unique:

Mobile advertising agency Medialets has created ads utilizing the iPhone’s accelerometer and audio capabilities. The below interactive ad is a full take over on the iPhone (shown in SGN’s iBowl game). When a user shakes the iPhone, the Dockers model break dances accordingly.

Here’s the simplest way to think of campaigns like this:
A. The consumer enjoys the ad and interacts with it… often repeatedly
B. The advertiser wins because the consumer is proactive and motivated to share
C. The publisher wins because A+B = far greater CPMs (supposedly 10x here)

If advertisers can effectively and meaningfully engage consumers (the A in this equation), B and C fall into place. That is why I firmly believe that the most valuable ads will also be the most engaging and/or relevant… and that targeting and interaction are critical:

Other formats and ad actions from Medialets:

Available Ad Formats
Chiclet – Clickable content that can be stylized to fit app by app developer
Icon – Icon which can be manipulated to fit app display. Clickable
Banner – Fixed size clickable content
Text – Clickable text
Overlays – Translucent popup that supports image, text, video, full button, or combination
Interstitial – Full screen ad shown between pages of an app
Branded Experiences – Custom built applications to your specifications. You’re only limited by the capabilities of the device.
Splash Screen Placement – Full screen ad shown before app home screen
Home Screen Placement – Full screen ad on home screen that scales down to a banner, chiclet or logo.
Custom Brand Placement – We’ll work with you to create a unique brand placement that caters to your needs and imagination.

Available Ad Actions
Click to Call
Click to Full Screen Video
Click to Overlay Video
Click to Video In Ad
Video As Ad
Video Text Overlay
Video Graphic Overlay
Video Button Overlay
Click to Embedded Web Page (Online)
Click to Embedded Web Page (Offline)
Click to Online Web Page
Click to Offline Microsite
Click to GeoLocate
Click to Email
Click to App Store
Click to iTunes Library Content
Click to iTunes Store (Audio & Video)
Click to Lead Capture (Online)
Click to Lead Capture (Offline)
Click to Share

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