McDonalds has launched an advertising campaign alongside their new McCafe coffee line. You’ve likely seen the new McCafe spots during prime time television and today McDonalds overtook YouTube’s homepage (see screenshots below).

The campaign is interesting in itself – primarily because of the real estate and integrated components… and in a format that we have seen before.

But the most interesting part is how McDonalds defines their iced coffee: based on the diagram it is about 90% “light cream” and 10% “brewed coffee”. Is this actually considered a coffee drink? Did McDonalds diagram it incorrectly and reverse the ingredients? Whatever it is… it cannot be right:

Popularity: 5% [?]