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Apple Takes Over Wall Street Journal with iLife Ad

Submitted by on May 11, 2009 – 8:05 pm14 Comments

A week after Apple took over ESPN.com to attack Microsoft’s latest campaign…
And two months after they shook up ESPN.com with a terrific iPhone ad….
And over a year after promoted Leopard on NYTimes.com…

Apple released another terrific rich ad campaign – this time on the Wall Street Journal and promoting iLife. Apple seems to have mastered the interactive double ad-unit (horizontal and double-width leaderboard) where the two components interact with one another. The campaigns are integrated with other marketing efforts and encourage user engagement on the publisher’s site… an win / win.

wsj-apple-ilife

Popularity: 2% [?]

  • http://www.facebook.com/people/Chaz-Yoon/710801 Chaz Yoon

    Better than Intel's overlay on top of the NYT today. Intel launched some huge campaign today … they've been everywhere.

  • http://www.facebook.com/people/Ryan-Spoon/1310743 Ryan Spoon

    I heard about it but haven't seen it in action (currently an SAP ad on NYT.com). Any pics / links!?

  • http://www.facebook.com/people/Chaz-Yoon/710801 Chaz Yoon

    http://technologizer.com/2009/05/11/assuming-th…

    A little hard to tell since it's like a 80% opacity. Negative reactions are a combination of a whole page takeover (100% of the window), the silly attempt to project what the NYT will look like in 2040, and the NYT pimping its brand out for an advertiser.

  • http://www.facebook.com/people/Ryan-Spoon/1310743 Ryan Spoon

    Well at least it pays the bills to let them get to 2040!

  • Will

    While Apple sucks, I must admit I admire Apple. They really squeeze the cash out of idiots who'll pay more for the exact same thing with an incredibly slight enhancement.

  • Will

    While Apple sucks, I must admit I admire Apple. They really squeeze the cash out of idiots who'll pay more for the exact same thing with an incredibly slight enhancement.

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