Apple Takes Over Wall Street Journal with iLife Ad
Submitted by Ryan Spoon on May 11, 2009 8:05 pmView Comments
A week after Apple took over ESPN.com to attack Microsoft’s latest campaign…
And two months after they shook up ESPN.com with a terrific iPhone ad….
And over a year after promoted Leopard on NYTimes.com…
Apple released another terrific rich ad campaign – this time on the Wall Street Journal and promoting iLife. Apple seems to have mastered the interactive double ad-unit (horizontal and double-width leaderboard) where the two components interact with one another. The campaigns are integrated with other marketing efforts and encourage user engagement on the publisher’s site… an win / win.

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