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Facebook Vanity URLs are Immediate SEO Boost

Submitted by Ryan Spoon on June 15, 2009 – 8:53 pmComments

Before Facebook’s vanity URL land grab, I speculated that it would be a major SEO boost and could result in an additional 275m monthly visits. Just three days after Facebook’s URL release (9:01pm pst on Friday), the SEO benefits are clear (and immediate).

I secured the URL facebook.com/ryanspoon. Before Friday, my Facebook profile ranked 7th on Google for “ryan spoon”. Now, Facebook has moved into the 5th result. Not only is this just three days after the URL launch, but Google is still showing the old, unoptimized URL in the search results (see below)… so there is much room to improve:

ryanspoon-facebook-seo

Relatedly, I received a Google alert for my domain (“ryanspoon”) this evening and two things are of note:

1. The alert is of my Facebook profile… suggesting that Google is actively and intelligently crawling Facebook (and Facebook is delivering data feeds)
2. The alert links to the vanity URL (unlike the SEO results)

google-alerts

Also interesting, Google has a special treatment for Facebook listings – including my network and the names of a few of my friends. Google could go further and link to those friends directly, reveal recent activity (ie status updates) and so forth:

ryanspoon-facebook-seo
facebook-seo-public

Popularity: 2% [?]

  • socialmaker
    When it comes to seo services there are only a handful of companies who really know what they're doing. Only these know what content is all about, fixing site issues, URL canonicalization and rewrites and getting you a lot of links.
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  • fyi ryan you should look at how disqus is executing your publisher mine just said post "alex schultz posted array at DISQUS" which I guess wouldn't look so great in my feed
  • :)
  • I had the same result. My Facebook page now ranks #2 in Google.
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