I would feel bad criticizing Apple’s email marketing campaigns, but I have spent plenty of time applauding their other advertising efforts (see here, here and here).

Yesterday, Apple reminded me to insure my iPhone 3G’s hardware… a couple days after upgrading to an iPhone 3GS.

Today came another bizarre and ineffective email from Apple. This one was titled:
“New Music Tuesday: Radio Disney: iTunes Pass, Daughtry pre-order, new Jay-Z single, and more”

Packaging a season pass of Radio Disney with Jay Z’s latest song is a strange marketing bundle if ever there was one. You would think that the “New Music Tuesday” emails were either based on recent account activity or musical genre…

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