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iTunes’ New Music Tuesday Emails are Very Confused….

Submitted by Ryan Spoon on June 23, 2009 – 4:07 pmComments

I would feel bad criticizing Apple’s email marketing campaigns, but I have spent plenty of time applauding their other advertising efforts (see here, here and here).

Yesterday, Apple reminded me to insure my iPhone 3G’s hardware… a couple days after upgrading to an iPhone 3GS.

Today came another bizarre and ineffective email from Apple. This one was titled:
“New Music Tuesday: Radio Disney: iTunes Pass, Daughtry pre-order, new Jay-Z single, and more”

Packaging a season pass of Radio Disney with Jay Z’s latest song is a strange marketing bundle if ever there was one. You would think that the “New Music Tuesday” emails were either based on recent account activity or musical genre…

itunes-radio-disney

Popularity: 2% [?]

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  • spryka
    I will recommend using ePostMailer for all bulk email marketing needs. Its the best bulk email marketing software I have used so far.
  • I also find following links from my favorite podcast back to the Itunes to subscribe to them not an easy process
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