Joining Polaris Ventures Partners
August 2, 2009 – 5:28 pm | Comments

I am excited to announce that, starting Monday, I will be joining Polaris Venture Partners and will work out of the Dog Patch Lab on Pier 38. Over the last few years, I have had …

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Article Archive for July 2009

Top Facebook Pages: All-Time vs. Today’s Top Gainers
July 30, 2009 – 9:31 pm | Comments
Top Facebook Pages: All-Time vs. Today’s Top Gainers

InsideFacebook’s PageData tool is useful in understanding trends in Facebook usage, marketing and pop-culture. It is also a powerful way to track a brand’s success on Facebook – and if they are engaging in marketing …

Introducing RandiSpoon.com
July 30, 2009 – 8:59 pm | Comments
Introducing RandiSpoon.com

My sister Randi Spoon is a very talented fashion designer. She just graduated from Syracuse University and their College of Visual and Performing Arts. Her portfolio is now available on her new website, RandiSpoon.com. Enjoy:

World Record Holder Gemma Spofforth is a beRecruited.com User
July 30, 2009 – 10:35 am | Comments
World Record Holder Gemma Spofforth is a beRecruited.com User

This week, as world records crumble at swimming’s World Championships in Rome, Gemma Spofforth took home a gold medal and a world record in the 100 meter backstroke (today she is competing in the 200 …

iPhone App Store: Top 25 Game Developers Evenly Distributed
July 29, 2009 – 3:40 pm | Comments
iPhone App Store: Top 25 Game Developers Evenly Distributed

Great blog post from Flurry about the ecosystem of iPhone Application developers and how it differs from other mobile storefronts: “Rise of the New Middle Class – Indie iPhone App Developers, Part I“. If you …

Bitly + Twitter Has Driven 350,000 views to Youtube’s JK Wedding
July 26, 2009 – 5:28 pm | Comments
Bitly + Twitter Has Driven 350,000 views to Youtube’s JK Wedding

In less than a week, Youtube’s hit video “JK Wedding Entrance Dance” has been viewed over seven million times (and nearly 1.5m times in the last 24 hours).
So what does that look like on …

YouTube Immediately Boosts Sales of Chris Brown’s Forever
July 25, 2009 – 6:25 pm | Comments
YouTube Immediately Boosts Sales of Chris Brown’s Forever

Much has been made of YouTube’s ability to monetize… but the most viewed video of the week (the JK Wedding Entrance Dance) clearly drove sales – boosting Chris Brown’s ‘Forever’ into the seventh most purchased …

Another Opportunity to Learn from Starbucks & Facebook
July 25, 2009 – 3:20 pm | Comments
Another Opportunity to Learn from Starbucks & Facebook

I write a lot about Starbucks and their social media activity – in part because I drink a lot of their coffee and in part because they are one of the best big brands doing …

Sports Illustrated & Smart Water follow the ESPN & Apple Route
July 24, 2009 – 1:07 pm | Comments
Sports Illustrated & Smart Water follow the ESPN & Apple Route

I regularly write about trends in online advertising and the aggressive roles that Apple and ESPN in particular have taken with innovative, rich-media units.
It seems as though rich take overs are occurring in two …

iPhone and iPod Touch Account for +42% of Mobile Advertising Calls in US
July 23, 2009 – 10:53 am | Comments
iPhone and iPod Touch Account for +42% of Mobile Advertising Calls in US

Each month, I look forward to reading AdMob’s detailed ‘Mobile Metrics’ report. It is a comprehensive report of mobile usage by geography, device, OS, and so forth – and based on the size of AdMob’s …

MLB At Bat Now Streams all MLB Games to iPhone
July 21, 2009 – 6:09 am | Comments
MLB At Bat Now Streams all MLB Games to iPhone

MLB.com’s At Bat 2009 iPhone App released a major update today that allows subscribers of both MLB.tv and the MLB At Bat app to stream all regular season games via the iPhone. Until today, At …

Tweetmeme, Bitly, Retweets and Blog Comments
July 20, 2009 – 6:20 am | Comments
Tweetmeme, Bitly, Retweets and Blog Comments

Even if a small change, it is telling that TechCrunch has added a Tweetmeme “retweet” counter to their homepage… directly beneath the comments counter (and visually more powerful). It is also telling that the reteweet …

Starbucks: Four News Feed Interaction Lead to Three New Fans
July 20, 2009 – 6:06 am | Comments
Starbucks: Four News Feed Interaction Lead to Three New Fans

Starbucks was named the “Most Engaged Global Brand” in Charlene Li’s ENGAGEMENTdb study. I have written about Starbucks as a leading example of Facebook marketing (“A Lesson in Facebook Marketing and Engagement“) – this …