Earlier today, I wrote about how Facebook Connect is being used by CNN during their televised and online broadcasts of the Michael Jackson memorial service. CNN Live's online coverage has officially kicked off and so to has the Facebook Connect integration / chat widget. Not as well done or interactive as the Youtube / Green Eyed World implementation (namely because CNN isn't filtering the Facebook discussion!). Also worth noting: if you watch the broadcast, they mention Facebook every few minutes and encourage people to interact via the CNN Live / Facebook integration. It is clearly a focus.
Here is a screenshot: