Much has been made of YouTube’s ability to monetize… but the most viewed video of the week (the JK Wedding Entrance Dance) clearly drove sales – boosting Chris Brown’s ‘Forever’ into the seventh most purchased song on iTunes. Considering the recent public outcry against Chris Brown (who essentially went into PR hiding), the sudden popularity is even more impressive:

The video captures a wedding party’s entrance dance set to Chris Brown’s ‘Forever’. The video is less than a week old and already has 5.6m views on YouTube – at least 5m of which occurred yesterday:

Popularity: 4% [?]