Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Article Archive for July 2009

Bit.ly, Real-Time Analytics & Twitter as a Traffic Referral
July 17, 2009 – 7:44 am | 269 Comments
Bit.ly, Real-Time Analytics & Twitter as a Traffic Referral

Over a year ago, I wrote about the need for analytics for the real-time web (and the potential business model surrounding it): “Twitter and Friendfeed: Understanding Referral Traffic; Arriving at a Business Model“.
Since then, …

Facebook Connection Targeting: Pages, Applications, Events & Groups
July 15, 2009 – 7:52 pm | 257 Comments
Facebook Connection Targeting: Pages, Applications, Events & Groups

Facebook unveiled a relatively significant enhancement to their targeting and Ads platform… that, for some reason, has gone relatively unnoticed. Facebook now allows advertisers to target users that have engaged with your pages, applications, events …

Dropbox Nails Viral Marketing Through Facebook, Twitter & Email
July 15, 2009 – 7:12 pm | 640 Comments
Dropbox Nails Viral Marketing Through Facebook, Twitter & Email

As a freemium business, Dropbox knows that its users find value in incremental free storage for their accounts. Dropbox also knows that, while its product is hugely popular, it is not inherently viral (in part …

Is Amazon Acquiring Netflix?
July 13, 2009 – 11:05 am | 282 Comments
Is Amazon Acquiring Netflix?

As part of my 2009 Digital Media Predictions, I gave six reasons why Amazon should acquire Netflix (and also merge with eBay):
So why does Amazon + Netflix make sense? A few reasons:
1. In economic hardship or …

The Real-Time Web, Authority Filtering & CrunchUp Themes
July 11, 2009 – 9:39 am | 322 Comments
The Real-Time Web, Authority Filtering & CrunchUp Themes

Yesterday TechCrunch put on the “Real-Time CrunchUp” event to discuss what has been billed as the real-time web. Alongside several product demos and company launches, the most prominent discussion topics were:
- Business models and opportunities …

Aardvark, Facebook Connect & ‘Social Finding’
July 9, 2009 – 12:59 pm | 357 Comments
Aardvark, Facebook Connect & ‘Social Finding’

Note: this is the third post of a four-post series on how Facebook Connect in changing digital media and online marketing. See the others here
If you haven’t tried Aardvark yet, register and give it a …

Watching Michael Jackson’s Memorial Service with CNN Live
July 7, 2009 – 5:12 am | 333 Comments
Watching Michael Jackson’s Memorial Service with CNN Live

Earlier today, I wrote about how Facebook Connect is being used by CNN during their televised and online broadcasts of the Michael Jackson memorial service. CNN Live’s online coverage has officially kicked off and so …

Facebook Connect: Making Mobile Gaming Social
July 7, 2009 – 3:45 am | 311 Comments
Facebook Connect: Making Mobile Gaming Social

Note: this is the second post of a four-post series on how Facebook Connect in changing digital media and online marketing. See the others here
Playfish’s ‘Who Has the Biggest Brain’ is a wide popular Facebook …

Facebook Connect, Michael Jackson’s Memorial and CNN Live
July 7, 2009 – 3:21 am | 260 Comments
Facebook Connect, Michael Jackson’s Memorial and CNN Live

Today’s elaborate memorial for Michael Jackson at the Staples Center is expected to be viewed by one-billion people across the world. One major component of that viewing will be Facebook – both via Facebook.com and …