Wendy’s Real Time: An Interactive, Social Ad Campaign About Bacon
Wendy’s has been advertising their new Bacon Deluxe burger which features four strips of Applewood bacon:
So unless you love bacon, why is this interesting? Because Wendy’s has been promoting the burger heavily in an interactive campaign that runs on prominent websites like ESPN and Gizmodo – and concurrent to a large television campaign… and that the campaign is billed as “Wendy’s Real Time” – a play on the real time web and their focus on “real burger” taste.
The takeaway (which I moved up from the bottom of the post) is that this is a unique and interesting swing at real time advertising / branding… but it is too dynamic and too big. The interactions and user experience would be greatly simplified if they integrated with Twitter’s OAuth and also with Facebook Connect. Why ask people to leave Wendys.com to post, interact, etc. Make it simple up front and then push the data both directions: on Wendys.com and on Twitter / Facebook (both of which have clear benefits).
Below is a screenshot of an expansion leaderboard ad that features the burger and invites you to “view Wendy’s real time”:
The leaderboard retracts into a traditional size, but it is also matched by a skyscraper with similar messaging:
The ad takes you to the “real time” experience – which is a mix of Twitter updates, user photos and videos, Wendy’s messaging, etc. It is cooler than it is effective (or even decipherable) – content is dynamic and constantly moving, but much of it is neither about Wendy’s nor bacon.
When you click on a post, it expands the Twitter message and displays the user’s Twitter information (allowing you to follow him / her).
The video experience is easier to digest and the incentives for posting are more clear: hamburgers for a year. By posting videos of your Wendy’s experience, you are eligible for the contest. The UI is slick and this content clearly be reusable for other campaigns (such as on Facebook).
Finally, Wendy’s encourages you to Talk Bacon with their Twitter account (@urBaconMeCrazy).
Popularity: 3% [?]
Related……
[...]just beneath, are numerous totally not related sites to ours, however, they are surely worth going over[...]……
You should check this out…
[...] Wonderful story, reckoned we could combine a few unrelated data, nevertheless really worth taking a look, whoa did one learn about Mid East has got more problerms as well [...]……
Sources…
[...]check below, are some totally unrelated websites to ours, however, they are most trustworthy sources that we use[...]……
Websites you should visit…
[...]below you’ll find the link to some sites that we think you should visit[...]……
Websites worth visiting…
[...]here are some links to sites that we link to because we think they are worth visiting[...]……
Check this out…
[...] that is the end of this article. Here you’ll find some sites that we think you’ll appreciate, just click the links over[...]……
Blogs ou should be reading…
[...]Here is a Great Blog You Might Find Interesting that we Encourage You[...]……
Online Article……
[...]The information mentioned in the article are some of the best available [...]……
Great website…
[...]we like to honor many other internet sites on the web, even if they aren’t linked to us, by linking to them. Under are some webpages worth checking out[...]……
Visitor recommendations…
[...]one of our visitors recently recommended the following website[...]……
Check this out…
[...] that is the end of this article. Here you’ll find some sites that we think you’ll appreciate, just click the links over[...]……
Awesome website…
[...]the time to read or visit the content or sites we have linked to below the[...]……
Links…
[...]Sites of interest we have a link to[...]……
Great website…
[...]we like to honor many other internet sites on the web, even if they aren’t linked to us, by linking to them. Under are some webpages worth checking out[...]……
Sites we Like……
[...] Every once in a while we choose blogs that we read. Listed below are the latest sites that we choose [...]……
Superb website…
[...]always a big fan of linking to bloggers that I love but don’t get a lot of link love from[...]……
Gems form the internet…
[...]very few websites that happen to be detailed below, from our point of view are undoubtedly well worth checking out[...]……
Links…
[...]Sites of interest we have a link to[...]……
Visitor recommendations…
[...]one of our visitors recently recommended the following website[...]……
Check this out…
[...] that is the end of this article. Here you’ll find some sites that we think you’ll appreciate, just click the links over[...]……
Gems form the internet…
[...]very few websites that happen to be detailed below, from our point of view are undoubtedly well worth checking out[...]……
Awesome website…
[...]the time to read or visit the content or sites we have linked to below the[...]……
Websites you should visit…
[...]below you’ll find the link to some sites that we think you should visit[...]……
Read was interesting, stay in touch……
[...]please visit the sites we follow, including this one, as it represents our picks from the web[...]……