Web 2.0

Mobile

Advertising

Real-Time Web

Social Media

Home » Advertising, Mobile, Web 2.0

Welcome Droid (and the Ensuing Marketing Blitz)

Submitted by Ryan Spoon on November 6, 2009 – 1:24 pmComments

Droid officially launched today and, as I wrote last night, I expect Droid (and the forthcoming hardware line) to significantly increase Android’s market share – and subsequently the developer attention it warrants and receives.

Meanwhile, I also expect the Droid marketing blitz to to ramp aggressively. Below are a few screenshots of large, flash-based ad units across VentureBeat, Alley Insider and Verizon.com (a text ad even exists on Google’s homepage).

The messaging across the campaign and its various states are:
- Droid is Dropping
- Droid has Arrived
- And my favorite, Compromise Officially Deactivated

droid launch alley insider

droid launch venturebeat

droid launch verizon site

Popularity: 2% [?]

blog comments powered by Disqus