Welcome Droid (and the Ensuing Marketing Blitz)
Submitted by Ryan Spoon on November 6, 2009 1:24 pm274 Comments
Droid officially launched today and, as I wrote last night, I expect Droid (and the forthcoming hardware line) to significantly increase Android’s market share – and subsequently the developer attention it warrants and receives.
Meanwhile, I also expect the Droid marketing blitz to to ramp aggressively. Below are a few screenshots of large, flash-based ad units across VentureBeat, Alley Insider and Verizon.com (a text ad even exists on Google’s homepage).
The messaging across the campaign and its various states are:
- Droid is Dropping
- Droid has Arrived
- And my favorite, Compromise Officially Deactivated



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