Facebook Launches “Friends of Connections” Ad Targeting
One of the biggest stories not heavily discussed this week was Facebook’s new Ads Platform targeting of “Friends of Connections“:
“How do you find more fans for your Facebook Page, more people to interact with your Application, or more people to engage with your business? Target friends!
‘Friends of connection’ targeting is now available for Facebook Ads. Expand your audience reach by delivering your ads to the friends of people already connected with your Page, Application, Group or Event.”
As brands and marketers focus energy, product and budgets on increasing their Facebook presence (fan pages, ads, etc), this is a very powerful lever…. particularly for brands with already-popular fan pages.
Consider that the average Facebook user has 150 friends (this is across all 350million users – so it is probably much higher for active users… who are most likely the people being targeted here. Let’s say the average for a highly engaged user is 300 friends).
A fan page with 10,000 fans then has the potential to reach 150,000 – 300,000 fans. For a brand like starbucks that has 5,000,000 fans, this allows them to reach a hug percentage of active users… and in a socially relevant way.
Here is a screenshot of the targeting in action from AllFacebook. Notice that the social context of the ad (Your friend Rolland Lawrenz is also a fan).
Facebook describes the unit further:
“Let’s take a look at an example. Annie is a fan of the Etsy Page. When Etsy wants to promote their Facebook Page, they can choose to target an ad to Annie’s friends by selecting the ‘Friends of connection’ filter. Annie’s friends will receive the Etsy ad with the following sentence: ‘Annie Ta is a fan of this Page.’ Annie’s friends are naturally more interested because Annie’s interaction with Etsy is showcased directly in the ad. ”
Targeted, relevant and dynamic – it’s a terrific ad unit and another example of how Facebook’s social graph is changing advertising.
Popularity: 4% [?]
Websites you should visit…
[...]below you’ll find the link to some sites that we think you should visit[...]……
[...]we {like to|prefer to} honor {many|numerous|several|a lot of|quite a few|lots of} other {internet|web|world wide web|net|world-wide-web|online} {sites|websites|web sites|internet sites|web-sites|web pages} {on the|around the} {web|internet|net},…
[...]Here are a few of the sites we suggest for our visitors[...]…
Websites worth visiting…
[...]here are some links to sites that we link to because we think they are worth visiting[...]……
Maches…
[...]Treating heartburn can be a tricky process especially if you are not aware of any remedy for heartburn[...]…
Websites worth visiting…
[...]here are some links to sites that we link to because we think they are worth visiting[...]……
Links…
[...]Sites of interest we have a link to[...]……
Visitor recommendations…
[...]one of our visitors recently recommended the following website[...]……
Check this out…
[...] that is the end of this article. Here you’ll find some sites that we think you’ll appreciate, just click the links over[...]……
Gems form the internet…
[...]very few websites that happen to be detailed below, from our point of view are undoubtedly well worth checking out[...]……
Sources…
[...]check below, are some totally unrelated websites to ours, however, they are most trustworthy sources that we use[...]……
Sites we Like……
[...] Every once in a while we choose blogs that we read. Listed below are the latest sites that we choose [...]……
Water…
[...]The overall watch is the fact that it is a ‘great value’ for income, since it lives upto its brand name title sony[...]…
ability…
A number of locksmiths provide or deal with 24-hour locksmith services. These locksmiths usually will not make locks but conduct lock installations, lock repairs, rekeying, lock picking, together with other imperative lock and key services. Once the wo…
Sites we Like……
[...] Every once in a while we choose blogs that we read. Listed below are the latest sites that we choose [...]……
abettal…
We will look forward to seeing you around the holidays!…
Gems form the internet…
[...]very few websites that happen to be detailed below, from our point of view are undoubtedly well worth checking out[...]……
You should check this out…
[...] Wonderful story, reckoned we could combine a few unrelated data, nevertheless really worth taking a look, whoa did one learn about Mid East has got more problerms as well [...]……
Online Article……
[...]The information mentioned in the article are some of the best available [...]……
Sites we Like……
[...] Every once in a while we choose blogs that we read. Listed below are the latest sites that we choose [...]……
You should check this out…
[...] Wonderful story, reckoned we could combine a few unrelated data, nevertheless really worth taking a look, whoa did one learn about Mid East has got more problerms as well [...]……
Blogs ou should be reading…
[...]Here is a Great Blog You Might Find Interesting that we Encourage You[...]……
You should check this out…
[...] Wonderful story, reckoned we could combine a few unrelated data, nevertheless really worth taking a look, whoa did one learn about Mid East has got more problerms as well [...]……
Websites worth visiting…
[...]here are some links to sites that we link to because we think they are worth visiting[...]……
Websites we think you should visit…
[...]although websites we backlink to below are considerably not related to ours, we feel they are actually worth a go through, so have a look[...]……
Online Article……
[...]The information mentioned in the article are some of the best available [...]……
Awesome website…
[...]the time to read or visit the content or sites we have linked to below the[...]……
Recent Blogroll Additions……
[...]usually posts some very interesting stuff like this. If you’re new to this site[...]……
Links…
[...]Sites of interest we have a link to[...]……
Websites worth visiting…
[...]here are some links to sites that we link to because we think they are worth visiting[...]……
2012 Fashion ideas z…
Nobody in life gets exactly what they thought they were going to get. But if you work really hard and you’re kind, amazing things will happen….
Websites we think you should visit…
[...]although websites we backlink to below are considerably not related to ours, we feel they are actually worth a go through, so have a look[...]……
Blogs ou should be reading…
[...]Here is a Great Blog You Might Find Interesting that we Encourage You[...]……
You should check this out…
[...] Wonderful story, reckoned we could combine a few unrelated data, nevertheless really worth taking a look, whoa did one learn about Mid East has got more problerms as well [...]……
Recommeneded websites…
[...]Here are some of the sites we recommend for our visitors[...]……
Recommeneded websites…
[...]Here are some of the sites we recommend for our visitors[...]……
Great website…
[...]we like to honor many other internet sites on the web, even if they aren’t linked to us, by linking to them. Under are some webpages worth checking out[...]……
Recommeneded websites…
[...]Here are some of the sites we recommend for our visitors[...]……
You should check this out…
[...] Wonderful story, reckoned we could combine a few unrelated data, nevertheless really worth taking a look, whoa did one learn about Mid East has got more problerms as well [...]……