I spend a lot of time using mobile applications – in part to experience what is going on and in part to experience how brands and top players are thinking about mobile. There are plenty …

Last week, I described an emerging trend of brands incenting Facebook users to become fans through unique coupons, offers, etc.
Flip Video, who is approaching 100,000 Facebook fans, has started a Facebook Ad campaign that …

As much as I rely on Facebook, Twitter and (to a lesser extent) RSS for my daily reading list – email still is my best source for high quality content and ensuing discussions. Email of …

I have been a Netflix subscriber for a few years – sometimes very active and other times ‘pausing’ my account. I was excited to have Netflix (finally) arrive on Playstation 3 because it is a …

Polaris portfolio company LOLapps has launched a new version of their website to conclude an active week where two of their new social games (Yakuza Lords and Band of Heroes) are the 8th and 9th …

One of the biggest stories not heavily discussed this week was Facebook’s new Ads Platform targeting of “Friends of Connections“:
“How do you find more fans for your Facebook Page, more people to interact with your …

This week, I wrote about the resurgence of billboard advertisements on 101 – spotlighting Droid, eBay, Zazzle, Yahoo and Zynga. While driving this morning, I captured this photo of Zynga’s billboard on 101 around Grand …

Driving up 101 North last night, we passed billboards advertisements for:
- eBay (several billboards featuring their new ad campaign)
- Zazzle (see below, clearly in time for the holiday gift giving season)
- Zynga (which was simply …

Over the last three nights and dinners, the same debate has arose among three separate groups of friends: the role of competition within the the web and user behaviors.
My strong feeling is that, other …

Droid officially launched today and, as I wrote last night, I expect Droid (and the forthcoming hardware line) to significantly increase Android’s market share – and subsequently the developer attention it warrants and receives.
Meanwhile, I …

On the eve of Droid’s much anticipated launch on the Verizon network, Android is poised to take off and grab challenge the Apple’s recent dominance. Even with Droid’s launch, Android saw significant market growth in …

As brands and marketers continue to grow their presence on Facebook through Facebook Pages, ‘fan acquisition’ becomes as important as ongoing engagement / marketing.
Like traditional traffic acquisition, there are various methods – some organic …