Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Article Archive for November 2009

Wendy’s Real Time: An Interactive, Social Ad Campaign About Bacon
November 3, 2009 – 7:46 am | 524 Comments
Wendy’s Real Time: An Interactive, Social Ad Campaign About Bacon

Wendy’s has been advertising their new Bacon Deluxe burger which features four strips of Applewood bacon:

So unless you love bacon, why is this interesting? Because Wendy’s has been promoting the burger heavily in an interactive …

Following the Bay Bridge Opening On Brizzly, Twitter
November 2, 2009 – 9:14 am | Comments Off
Following the Bay Bridge Opening On Brizzly, Twitter

Minutes ago, the Bay Bridge re-opened and I was able to follow in real-time through Brizzly (and their in-stream multimedia) and @hnshah’s Twitter / Twitpic stream (who for some reason wanted to be the first …