“AT&T and Apple could both gain by swapping talent.

Apple, send your marketing wizards to lend your partner a hand. It sorely needs help.

AT&T, send some engineers to redesign the iPhone to make better use of the country’s fastest wireless network.”

That’s from “AT&T Takes the Blame, Even for the iPhone’s Fault” in today’s New York Times. It’s a very relevant article considering:

- the current marketing blitz / war between Verizon and AT&T
- the announcement of the forthcoming Google Phone
- the recent AT&T outage (and worsening coverage)

All of this also comes at a time when consumers (like me) are getting fed up with dropped calls, slow connectivity, and so forth. No matter how much I love my iPhone (and I do!), it has to function reliably as a phone and web-connected device.

Regardless of who is to blame – based on the New York Times article – both AT&T and Apple stand to lose if these issues continue. Hoards of unhappy iPhone fanboys are a great device away from switching… for many, the Droid represents that. Or the Google Phone… or any of the other forthcoming Android, Blackberry or other devices.

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