It’s no surprise that big brands represent a significant share of the iPhone’s top grossing iPhone applications. Here is another proof point: Electronc Arts itself represents seven of the iPhone’s twenty-five top grossing applications… each of which is priced similarly ($4.99 is the common price-point) and carries a big brand name (either a gaming staple like Madden / The Sims or a board-game staple like Battleship / Scrabble):

#3. Battleship ($2.99)
#13. Dragon’s Lair ($4.99)
#14. Tetris ($4.99)
#18. The Sims 3 ($6.99)
#20. Need for Speed ($4.99)
#22. Madden NFL 10 ($6.99)
#23. Scrabble ($4.99)

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