As Christmas approaches, your inbox has probably filled with reminders from brands and websites that the shipping deadline is looming. For e-commerce sites, Thanksgiving through Christmas is a seasonal highlight for the business… but it quickly tapers the days before Christmas as shipping / deliveries become as issue of feasibility, reliability and scheduling conflict (travels often begin days before the holiday).

So e-commerce brands do their best to remind consumers that:
- it’s not too late to order online, and
- they can and will deliver reliably

There are several examples below, but the best (as is usually the case) comes from Amazon: “Fast Shipping: There is still time to get it by December 24″. There are three options laid out:
- Two day shipping will get it by Dec 22 (free)
- One day shipping will get it by Dec 23 ($3.99)
- Same day deliveries via Local Express will deliver on Dec 24 ($5.99)

Update

An hour after posting, I got this email from Under Armour: “FREE Shipping & On-Time Delivery: Order By Noon Tuesday”

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