Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Article Archive for January 2010

The iPad: The Price is as Important as the Tablet
January 28, 2010 – 5:59 pm | 232 Comments
The iPad: The Price is as Important as the Tablet

30 hours after Apple’s iPad announcement, everyone has expressed their opinion (examples: Benioff, MG Siegler, and New York Times) … which seems to be more negative than positive. Not that you need another opinion, but …

Twitter Local Trends: Local Search is About to Change
January 26, 2010 – 7:16 pm | 356 Comments
Twitter Local Trends: Local Search is About to Change

I might be in the minority here, but I consider Twitter’s launch of Local Trends Twitter’s most significant product advancement since… launch? It will no doubt be overshadowed by tomorrow’s Apple announcement – but local …

Tapulous’ Tap Tap Revenge: A Top Grossing App Despite Being Free
January 26, 2010 – 4:44 pm | 763 Comments
Tapulous’ Tap Tap Revenge: A Top Grossing App Despite Being Free

A week ago, I wrote that only three of Apple’s top twenty grossing iPhone Apps feature in-app purchases. I wondered whether developers have determined that direct sales were more dependable and profitable than relying on …

Sephora: Online User Reviews in Live Stores
January 25, 2010 – 4:02 pm | 673 Comments
Sephora: Online User Reviews in Live Stores

I spent part of Sunday afternoon at Sephora in Union Square – we made a trip to purchase Living Proof No Frizz for Anette (who now swears by it!):

Farmville + Monopoly = Settlers of Catan
January 25, 2010 – 11:28 am | 414 Comments
Farmville + Monopoly = Settlers of Catan

I am late the Settlers of Catan rage, which according to the Wall Street Journal, swept Silicon Valley in December. But I uploaded a photo of Catan to Facebook (shown below) and got a great …

MyTown Social Gaming Strategy
January 24, 2010 – 12:33 pm | 276 Comments
MyTown Social Gaming Strategy

MyTown is best described as Zynga meets Foursquare. Take the best aspects of social gaming (Zynga) and combine them with location based networking (Foursquare, Gowalla, Yelp) and you have MyTown: a game that awards points …

2009 Internet Usage by the Numbers
January 22, 2010 – 4:21 pm | 647 Comments
2009 Internet Usage by the Numbers

Royal Pingdom has a recap of 2009 web usage by the numbers. There are several nuggets – but here are a few that really stand out:
350 million – People on Facebook.
50% – Percentage of Facebook …

Facebook Connect Design Best Practices
January 22, 2010 – 12:10 pm | 662 Comments
Facebook Connect Design Best Practices

I have been asked to share some of the presentations from the Dogpatch Labs / Facebook Connect event this week. I will try to make presentations available depending on their public availability (and most importantly, …

Facebook Connect: It’s More Than a Sign-On Tool
January 21, 2010 – 8:10 am | 282 Comments
Facebook Connect: It’s More Than a Sign-On Tool

As Mike Hirshland wrote, “last night was a truly epic evening at Dogpatch Labs“. Alongside Facebook, we hosted 150 people at Dogpatch Labs San Francisco to discuss Facebook Connect and demo their implementations and best …

beRecruited.com: 7 Million Recruiting Connections in 2009
January 19, 2010 – 8:32 pm | 248 Comments
beRecruited.com: 7 Million Recruiting Connections in 2009

beRecruited.com had a terrific 2009 – as a recruiting platform, an athletic network and a business (covered in the Sports Business Daily here).
During 2009, the beRecruited platform drove nearly 7,000,000 recruiting connections between …

Facebook’s Share “Via” Functionality In the Wild
January 19, 2010 – 11:33 am | 396 Comments
Facebook’s Share “Via” Functionality In the Wild

Facebook’s new “via” sharing functionality (think Twitter’s retweet button) has been reported for days (InsideFacebook’s Eric Eldon writes here) but last night was first time that I had seen it in the wild (after much …

Are Google Nexus One Ads Location Aware?
January 18, 2010 – 5:50 pm | 252 Comments
Are Google Nexus One Ads Location Aware?

You may have noticed that ads for the Google Nexus One have been appearing all over my site… perhaps due to my fanboy-like coverage! Today I noticed a new version of the 728×90 unit that …