As TechCrunch reported last night, Netflix was down for at least an hour. I noticed it while using my Netflix account and, while it was a slight annoyance, I was more struck by their unique downtime message. It was one part informational, one part support and, most surprisingly, one part marketing:

I understand the importance of having the three following messages:
1. the site is ‘unavailable’
2. shipping centers are ‘available’ and functioning
3. Here is the support number, should you need it

But in front of these ordinary messages, was a marketing blurb reminiscent of a Netflix AdWords ad:

DVD rentals delivered to your home – plans from only $4.99 a month! No late fees – ever! Fast and free shipping both ways. FREE Trial.

It is a strange message to deliver. Particularly language like: “FREE Trial.” … which are not particularly relevant considering the circumstance.

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