Web 2.0

Mobile

Advertising

Real-Time Web

Social Media

Home » Mobile, Web 2.0

As iPad Approaches, Amazon Aggressively Pushes Kindle

Submitted by Ryan Spoon on March 2, 2010 – 12:30 pmView Comments

As the iPad’s “late march” shipping date arrives, Amazon is promoting the Kindle as agressively as it can. The below screenshots are large homepage units that on four consecutive visits… each conveying compelling selling points in comparison to the iPad (when thought of only as a reading device):

- Free 3G connection (of course, not for web browsing, but book downloads)
- Product success: the #1 product on Amazon
- Inventory: 420,000 titles
- Price: 1,000s of books available for free

This doesn’t change my opinion that the iPad will do to the Kindle what the iPhone 3GS did to the Flip… and you could argue, based on Amazon’s promotional focus, they agree.

Popularity: 1% [?]

  • Phillip Morelock
    Also, I've been noticing they are pushing Kindle ra-ra ads to the Kindle itself. My wife's Kindle used to show famous authors when it was turned off -- now it's showing stuff like "We want your feedback -- take the survey at blabla.com/kindle" or promotional messages like those in the ads you showed here. They aren't taking this lying down...
  • i also waiting for that!
blog comments powered by Disqus