As the iPad’s “late march” shipping date arrives, Amazon is promoting the Kindle as agressively as it can. The below screenshots are large homepage units that on four consecutive visits… each conveying compelling selling points in comparison to the iPad (when thought of only as a reading device):

- Free 3G connection (of course, not for web browsing, but book downloads)
- Product success: the #1 product on Amazon
- Inventory: 420,000 titles
- Price: 1,000s of books available for free

This doesn’t change my opinion that the iPad will do to the Kindle what the iPhone 3GS did to the Flip… and you could argue, based on Amazon’s promotional focus, they agree.

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