My friends at Apture have given me access to the new Apture 2.0 and I am actively testing it on RyanSpoon.com. You will notice that as you scroll down, the Apture toobar appears and allows …

Celebrating Tiger Wood’s ‘comeback’ to the PGA Tour, TGW.com ran a clever promotional campaign: receive free shipping on all NIKE golf products for the 24 hours following Tiger’s announcement.

January marked the month where Facebook passed Google in visits and Yahoo in Uniques. Today, Compete released their February 2010 numbers and the trends continued:
1. Google remains the largest by reach (with 141m uniques) and …

As you can tell from recent blog posts, I have been spending time looking at traffic sources for various sites (Facebook, Huffington Post, Perez Hilton, etc).
New data from Hitwise reveals that one-third of Foursquare’s traffic …

According to new Hitwise data, 7.07% of all internet visits go to Facebook.
Google is the second largest at 7.03%.
And Yahoo is a distant third at 3.67%.

Several social media best practices – particularly on Facebook – come from big consumer brands: Dunkin Donuts, Starbucks, Rockstar, Vitamin Water, etc. McDonalds is arguably the biggest brand, but….
Go to McDonalds.com and notice prominent links …

Gilt Group made its name around high fashion at low prices. In their words, “Gilt Groupe provides access, by invitation only, to Men’s, Women’s and Children’s coveted fashion and luxury brands at prices up to …

I encourage you to read Eric Eldon’s piece on InsideFacebook about how Facebook’s most popular game, Farmville, now defaults to Facebook Credits and Payments.
As location and geo dominate the blog headlines (Twitter, Foursquare, Gowalla), …

A big, exciting day for Brizzly (whom I have written about more than a few times!). Today they announce two major product launches:
1. Brizzly for the iPhone

At South-by-Southwest on Monday March 15th? Join a list of great folks at the Skip Intro party at 8pm at the Cedar St. Courtyard. It is hosted by Brizzly (Polaris portfolio company), Foursquare and Katalyst. …

Very excited to welcome Stickybits to the Polaris portfolio and to Dogpatch Labs (both New York and San Francisco). Founded by both Billy Chasen and Seth Goldestein, Stickybits are unique bar codes that can be …

When discussing marketing and product strategies, I sometimes come across as a broken record! One of things I preach is the power of change. A button’s color, an ad’s call to action, or the placement …