You could do several classes around Groupon and LivingSocial’s product / product marketing expertise. Here is a very simple example of how Groupon does the little things very well.
Many sites have Facebook Connect buttons across …

A few days ago, I highlighted the latest Carl’s Jr. Facebook campaign and noted the impressive mix of product, virality, advertising and consumer benefit (aka coupons and rewards).
Below is a similar effort from Starbucks …

Remember Burger King’s 2005 Subservient Chicken ad campaign? It is listed on Wikipedia as a notable example of “viral marketing campaigns” and was cited by Wired Magazine as one of the most successful viral ads …

Last time NBC’s The Office poked fun at Facebook, it was over a geeky Halloween costume. In The Office’s season finale, they did it again… and it’s great:

My day of short blog posts continues….
The below email from AT&T (‘Add an iPhone today’) is interesting because:
- it arrived in my inbox a few days ago (May 15)

Gizmodo has called the Google I/O conference “dizzying” – in part that’s because of their several product announcements. In part it is because they are taking direct aim at Apple and, as Gizmodo also says, …

About a month ago, I complained about the iPad’s VGA Adapter only supporting a limited number of just Apple-developed applications. We are moving in the right direction:
As of yesterday, you can now stream Netflix …

In my ongoing fascination / following of Amazon’s marketing for the popular Kindle device (see February, March and April campaigns) – I have another to add:

As I have written numerous times before: “finding” (ie search and filtering) becomes exponentially more difficult as inventory grows. Apple’s app gallery faces this problem (as do giants like eBay, Amazon, etc). For instance, it …

Facebook has become very good at integrating revenue streams into key user flows…. effectively creating powerful upsell opportunities. For example, when you create a Facebook Page, you are promptly greeted with dynamically generated ads to …

I am very excited to be part of a great evening at Dogpatch Labs tomorrow evening for the Duke Global Entrepreneurship Network (“DukeGEN”) Angel Pitch Night. We have eight companies backed by Duke graduates and …

We are excited to announce the newest Dogpatch Labs class here in San Francisco. It includes entrepreneurs and companies that have been part of the lab over the last few months and those that just …