More than most people, I am very tolerant of advertising… the bigger and bolder, the better!

Below, USPS.com is promoting Toy Story 3. Its big and cute… but it is without context or action:
- there doesn’t seem to be a Toy Store 3 branded product or promotion
- there is no description of the ‘integration’ and/or promotion… and nothing is clickable
- which means that this is purely a branding play (USPS.com has 14m+ monthly uniques)

… but branding plays typically occur on content sites or portals (whereas USPS.com is more of a service) and usually have some sort of action: trailer view, click through, etc.

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